NOWNESS is an editorial website that offers an exciting new way to experience luxury lifestyle online.

Officially launched on February 25, 2010 NOWNESS presents a daily-changing story that connects the reader to important events in luxury and inspiring projects created by leading visual artists.

NOWNESS presents a highly creative and technologically advanced approach to showcasing the best of fashion, art, culture and travel. NOWNESS introduces the reader to a new world of ideas, delivering multi-faceted stories and exclusive content. It will learn from its readers as they engage with the site, tailoring content to the readers' specific interests. Ever evolving and forward thinking, NOWNESS offers dynamic ways of exploring the world of luxury.

NOWNESS is curated by an international team of editors as an essential reference point and resource for experiencing high-end fashion, culture and global events digitally. It is an innovative space where ideas are first and foremost, and is dedicated to collaborating with the most creative designers, artists, writers and minds across the full spectrum of the luxury industry.