It was in 1966 that Emilio Pucci, the celebrated Italian fashion house, launched its first fragrance for women: Vivara. The name was a tribute to Pucci's phenomenally successful signature print, as well as to the wild island near Capri that was a source of inspiration for the designer.

Revisited for the brand's 60th anniversary, Vivara celebrates its resolutely contemporary spirit. With its aquatic curves and its sophisticated, luminous composition, the fragrance playfully references the avant-garde designs of Emilio Pucci.

Two years later, Vivara was reinterpreted as three new eaux de toilette, Sole 149, Acqua 330 and Sabbia 167, which together form the collection Vivara Variazioni. The bottle's pebble-shaped cap is variously dressed in sun-drenched yellow, sea blue and sandy orange.

An endless source of inspiration for the House of Pucci, the Vivara fragrance has also on occasion, for exceptional limited editions, appeared in black, silver or turquoise.

In 2010, Emilio Pucci Parfums unveiled its latest fragrance, Miss Pucci. Sensual and sparkling, its floral-musk composition created by François Demachy, Christine Nagel and Benoît Lapouza is an ode to absolute femininity. Like a scented voyage of discovery, this new essence transports the wearer into the wonderful world of Pucci.

Created by the renowned designer ORA-ÏTO, Miss Pucci's jewel bottle interprets elements of the legendary Vivara print in three dimensions. This iconic, ergonomic objet d'art features at its heart a kaleidoscopic stained-glass window which "plays with light… like a window open on the world".

From its Florentine Palazzo to international red carpets, the unique style of Emilio Pucci is admired by women the world over. With their subtle fusion of heritage and modernity, the fragrances restate the label's avant-garde vision.